Swift 3D Xpress Extension for Macromedia Flash MX 2004  
  For Immediate Release

FORAdobe FLASH MX 2004
Extension offers 3D design capabilities directly within the Flash™ MX 2004 authoring environment and is available exclusively through the Macromedia Online Store
Get more information on Swift 3D Xpress here.

Boulder, CO – September 10, 2003 – Today Electric Rain, Inc.® announced the release of Swift 3D® Xpress, a new 3D extension accessible directly from within the Adobe Flash MX 2004 interface. Swift 3D Xpress allows Flash MX 2004 users to select any vector object on the stage in Flash, open it into the Xpress editing interface, customize their 3D scene by extruding, rotating, lighting and animating the vector object, and then render it out to a self-contained Movie Clip in either vector or raster form. The Swift 3D Xpress extension is only available through the Adobe Online Store (www.macromedia.com/software/flash/extensions/swift3d/).

“The Swift 3D Xpress extension offers powerful 3D design capabilities to the Flash user with a minimal investment of time, effort and money,” said Mike Soucie, President of Electric Rain, Inc. “(Adobe) customers will now have access to the leading 3D technology without needing to leave the comfort of the Flash MX 2004 interface. By incorporating easy-to-use 3D design tools and two powerful rendering engines right into the Flash authoring environment, the Xpress extension is sure to open up new doors for anyone interested in utilizing 3D in their projects.”

Swift 3D Xpress includes the following features:
· One-step conversion of 2D artwork to extruded 3D objects
· Extensive material gallery with ability to customize
· Flexible beveling of any extruded object
· Pre-built lighting schemes
· Drag-and-drop animations
· Import of vector-based AI and EPS files
· Vector rendering using the RAViX™ III rendering engine
· Ray traced raster rendering for photorealistic imagery
· Automatic creation of Flash movie clips
· Round tripping ability for further editing of 3D movie clips

“By capitalizing on the new extensibility architecture in the Flash MX 2004 product line, Swift 3D Xpress offers exciting new capabilities for creating rich media presentations and applications,” said Forest Key, senior product manager, Macromedia. “It’s a real benefit to be able to provide our users easier access to the 3D design process.”

Swift 3D Xpress is currently available for Windows 2000/XP with a Macintosh OS X version soon to follow. Swift 3D Xpress is priced at $99.00 USD and is sold exclusively through Adobea’s Online Store (www.macromedia.com/software/flash/extensions/swift3d/).

Get more information on Swift 3D Xpress here.

About Electric Rain, Inc.
Electric Rain, Inc. is a fast moving 3D and multimedia software company with a vision of bringing easy-to-use 3D and multimedia tools to the masses. Through the release of its stand-alone application, Swift 3D v1.0, and the company's proprietary RAViX rendering technology, Electric Rain has quickly become the industry leading developer and supplier of 3D to vector solutions. The company is located at the base of the Flatirons in Boulder, Colorado. More information about Electric Rain and its products and technologies is available at www.erain.com.


For More Information Contact:
Carrie Cochrane - Electric Rain, Inc.
P (303) 543-8233
F (303) 543-8225
E ccochrane@erain.com